Micro-segments

Dripcel redefines micro-segmentation by harnessing the power of your custom fields to deliver actionable insights. By analyzing opt-in rates across different field values, our platform provides smart, data-driven suggestions for building highly targeted micro-segments. These micro-segments allow you to focus on the most promising leads, ensuring that your marketing strategies are deeply refined for maximum engagement and impact.

Use these data-driven micro-segments to craft more effective campaigns, personalize your messaging, and drive conversions by targeting the individuals most likely to connect with your brand.

How to build your micro-segment

1. Navigate to Micro-segments

Start by accessing the Micro-segments section, where you'll find a list of your campaigns.

2. View recommended micro-segment

Click the drop-down arrow next to a campaign to view the recommended micro-segment. Here you'll see the projected improvements. For example, adding "Date of Birth" to your segment could lead to a projected 75% increase in campaign effectiveness.

3. Build your segment

Click the "Build segment from selected" button to view a summary of the micro-segment's conditions. You can easily add or remove criteria to tailor it further.

4. Finalize and apply

Once you're satisfied with the setup, give your segment a name and click "Create Segment." This new micro-segment will be applied to the campaign, allowing you to capitalize on the insights from your custom data.