After sending an SMS, a contact can reply. Dripcel will capture this reply, and categorise it into one of three types:
- Opt-in: If the reply contains the word
yesanywhere, in any case (upper or lower).
- Opt-out: If the reply contains any of the words
outin any case (upper or lower).
- Unknown: If neither of the above two kinds are matched
Custom Reply Words
Custom reply words allow you to add extra words to check for when determining a reply's type. By default, only replies that contain the word 'yes' (in any case) count as opt-ins. You can add more words to check for by adding them to the Custom Opt-In Words field.
You could add words specific to a campaign, like
callme, or for common misspellings, like
Note, the words are checked case-insensitively. In other words, if you already have
callme, then adding
CallMe makes no difference. The duplicate word will be removed, and all will be transformed to lower case.